SRU Enterprises LLC — New York
The hardest chapters deserve better software.
We are an independent product company. We build consumer software for people in the middle of a change nobody prepared them for — becoming a father, or moving across the world for medical school.
Founded 2025New YorkPrivately heldTwo products in development
Our ventures
Two products. One idea.
Both started the same way: someone we know hit a wall the internet was no help with. Abbu and WhiteCoatLiving are wholly owned by SRU Enterprises LLC.
In development
Abbu
Pregnancy, for the other person in the room.
A week-by-week companion built for fathers — what is happening, what it means, and what actually helps. Plus the practical family preparation nobody hands you a checklist for.
- Week-by-week guidance written for dads
- Tools to prepare as a family, together
- Local-first — your data stays on your phone by default
Education and family preparation. Not medical advice.
In development
WhiteCoatLiving
Find your spot near campus.
Housing and everyday essentials for medical, veterinary and undergraduate students — starting in Grenada and following students to their clinical rotation cities.
- Trusted listings near campus
- Reviews from students who actually lived there
- Roommate matching, verified student to verified student
A registered DBA of SRU Enterprises LLC.
How we build
Small, private, and in no hurry.
01
Private by default
We collect the least we can. Where a product can work without sending your data anywhere, it does — Abbu is local-first for exactly this reason.
02
Built with the people who use it
Every feature traces back to a conversation with a real father, a real student, a real family. None of it came out of a roadmap workshop.
03
Independent, and staying that way
No outside capital and no exit clock. We would rather ship one thing that holds up for years than five that do not survive the quarter.
Launch list
Know the day we ship.
One email when Abbu or WhiteCoatLiving reaches the App Store. Pick the ones you care about. No newsletter, no drip campaign — unsubscribe in a single click.
We use your address only to tell you about the product you picked. How we handle it.